Persuasion that doesn't feel like persuasion.
Rapport, anchoring and mindset from Tom Vizzini and Kim McFarland — taught live every month, so the people you talk to feel understood, not sold to.
250+ hours of training. Here are some of the titles.
No vague "modules". Every session in the vault is a specific problem from real conversations — sales calls, first meetings, your own head.
- I Would Rather Be Offensive Than Invisible
- Rapport Anchoring Intro
- Being Assertive Without Being a Jerk
- Secrets of Vocal Influence
- How to approach someone cold and not look like an idiot
- The Lost Art of Effort
- A Ladder Is Not Called an Up
- Cracking the Code to Reading People
- How to Erase Any Objection Without Arguing, Debating or Threatening
- Devastating Elicitation 2.0
- Getting Past Hello 2.0
- How to Know When They Are Ready to Say Yes
- Popping Your Safety Bubble
- Flash Rapport: quick rapport in less than 60 seconds
- Hesitation Reflex
- Art of the Takeaway
- Problems, Conflicts and Cheating at Pool
- How to Ask for Stuff… and Get It
- Networking Is Dead
- Myth of Confidence
- Unforgettable: how to make an instant lasting impression
- Hacking Effort Resistance
The Winner's Circle: two coaches, every month, live.
A recorded course stops when you finish it. The Winner's Circle keeps going: every month you meet Tom and Kim live on Zoom, and there's a new live training.
Gold membership opens in short windows. Get on the waitlist to hear first.
How the Winner's Circle worksMonthly live Zoom meetings
Meet Tom and Kim live, every month.
Monthly live training online
Live training sessions online, every month.
Over 250 hours of video
Persuasion, anchoring, rapport, mindset, social skills.
The video vault
Yearly training archives from 2021 to 2026.
Winners Circle Facebook page
The members' group on Facebook.
New training and resources
Added regularly.
Meet Tom and Kim on Persuasion Codes first.
Before you join anything, watch how they teach. Their YouTube channel, Persuasion Codes, is short, blunt and free. A few recent ones:
- Why your persuasion is actually creepy
- Why your persuasion tactics are painfully obvious
- Stop trying to make people like you
- Stop caring what people think (seriously)
Watch Persuasion Codes on YouTube
“Your teaching style is fun and entertaining and when I had questions you responded fast and actually cared and made sure I got it.”
Phill Coxon, Christchurch, New Zealand — 3D Mind student
3D Mind: the one you can start today.
Tom and Kim's method for finding the emotional filter that keeps a problem alive — and switching it off. Eight instructional videos, a workbook, a progress journal and the 3D Mind Facebook group, where they answer questions directly.
$99 one payment, lifetime access
What's in 3D MindStart with the free membership.
Free training updates, tips and announcements from Essential Skills. The easiest way to see how Tom and Kim teach before you commit to anything.